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The customer service planner / Martin Christopher Monografia Publication Oxford : Butterworth-Heinemann, cop. 1992 Description VIII, 125 p. : il. gráficos ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing communications / Colin J. Coulson-Thomas Monografia Publication Oxford : Butterworth-Heinemann, impr. 1991 Description XII, 339 p. ; 23 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

International marketing / Stanley J. Paliwoda Monografia Publication Oxford : Butterworth-Heinemann, imp. 1991 Description XII, 308 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

International marketing / Stanley J. Paliwoda Monografia Publication London : Heinemann, cop. 1986 Description XII, 308 p. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Services marketing / Valarie A. Zeithaml, Mary Jo Bitner Monografia Publication New York : The McGraw-Hill Companies, 1996 Description XX, 700 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Promotion management and marketing communications / Terence A. Shimp Monografia Publication Chicago : Dryden, 1990 Description XXI, 673 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Problems in marketing / Steven H. Star... [et al.] Monografia Publication Tokyo : McGraw-Hill Kogakusha, cop. 1977 Description XII, 851 p. : il. ; 21 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

The marketing book / ed. Michael J. Baker Monografia Publication Oxford : Butterworth-Heinemann, 1999 Description XXXIV, 718 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Princing : making profitable decisions / Kent B. Monroe Monografia Publication New York : McGraw-Hill, cop. 1979 Description XV, 286 p. : il. ; 25 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing management : analysis, planning and control / Philip Kotler Monografia Publication London : Prentice-Hall International, cop. 1984 Description XXI, 794 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Sales management : concepts, practices and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing Monografia Publication New York : McGraw-Hill, cop. 1986 Description XXI, 596 p. : il. ; 23 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Business marketing management : an organizational approach / Robert W. Haas Monografia Publication Boston : Pws-Kent, 1992 Description XI, 899 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém Availability Available (2).

Research traditions in marketing / ed. Gilles Laurent, Gary L. Lilien, Bernard Pras Monografia Publication Boston : Kluwer, cop. 1994 Description XXII, 442 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

European cases in marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe Monografia Publication Burr Ridge : Irwin, cop. 1994 Description XIII, 525 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Distribution research / Tom Cannon Monografia Publication [Aylesbury] : Intertext Books, cop. 1973 Description XI, 100 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome Monografia Publication [Aylesbury : International Textbook], cop. 1973 Description IX, 146 p. : il. ; 22 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle Monografia Publication Homewood : Irwin, cop. 1993 Description XVIII, 556 p. : il. gráficos ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. Monografia Publication Fort Worth : Dryden Press, cop. 1999 Description XXVIII, 1017 p. : il. ; 26 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).

Research traditions in marketing / ed. Gilles Laurent, Gary L. Lilien, Bernard Pras Monografia Publication Boston : Kluwer Academic, cop. 1994 Description XXII, 442 p. : il. ; 24 cm LocationBiblioteca da UMinho no Campus de Azurém Availability Available (1).

Services marketing / Christopher H. Lovelock Monografia Publication London : Prentice-Hall International, cop. 1991 Description XV, 526 p. : il. ; 24 cm LocationBiblioteca Geral da Universidade do Minho Availability Available (1).