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The customer service planner / Martin Christopher
Monografia
Publication
Oxford : Butterworth-Heinemann, cop. 1992
Description
VIII, 125 p. :
il. gráficos ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing communications / Colin J. Coulson-Thomas
Monografia
Publication
Oxford : Butterworth-Heinemann, impr. 1991
Description
XII, 339 p. ;
23 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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International marketing / Stanley J. Paliwoda
Monografia
Publication
Oxford : Butterworth-Heinemann, imp. 1991
Description
XII, 308 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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International marketing / Stanley J. Paliwoda
Monografia
Publication
London : Heinemann, cop. 1986
Description
XII, 308 p. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Services marketing / Valarie A. Zeithaml, Mary Jo Bitner
Monografia
Publication
New York : The McGraw-Hill Companies, 1996
Description
XX, 700 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Promotion management and marketing communications / Terence A. Shimp
Monografia
Publication
Chicago : Dryden, 1990
Description
XXI, 673 p. :
il. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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Problems in marketing / Steven H. Star... [et al.]
Monografia
Publication
Tokyo : McGraw-Hill Kogakusha, cop. 1977
Description
XII, 851 p. :
il. ;
21 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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The marketing book / ed. Michael J. Baker
Monografia
Publication
Oxford : Butterworth-Heinemann, 1999
Description
XXXIV, 718 p. :
il. ;
25 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Princing : making profitable decisions / Kent B. Monroe
Monografia
Publication
New York : McGraw-Hill, cop. 1979
Description
XV, 286 p. :
il. ;
25 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing management : analysis, planning and control / Philip Kotler
Monografia
Publication
London : Prentice-Hall International, cop. 1984
Description
XXI, 794 p. :
il. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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Sales management : concepts, practices and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing
Monografia
Publication
New York : McGraw-Hill, cop. 1986
Description
XXI, 596 p. :
il. ;
23 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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Business marketing management : an organizational approach / Robert W. Haas
Monografia
Publication
Boston : Pws-Kent, 1992
Description
XI, 899 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho, Biblioteca da UMinho no Campus de Azurém
Availability
Available (2).
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Research traditions in marketing / ed. Gilles Laurent, Gary L. Lilien, Bernard Pras
Monografia
Publication
Boston : Kluwer, cop. 1994
Description
XXII, 442 p. :
il. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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European cases in marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe
Monografia
Publication
Burr Ridge : Irwin, cop. 1994
Description
XIII, 525 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Distribution research / Tom Cannon
Monografia
Publication
[Aylesbury] : Intertext Books, cop. 1973
Description
XI, 100 p. :
il. ;
22 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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Marketing decisions : a bayesian approach / Ben M. Enis, Charles L. Broome
Monografia
Publication
[Aylesbury : International Textbook], cop. 1973
Description
IX, 146 p. :
il. ;
22 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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Essentials of marketing research / William R. Dillon, Thomas J. Madden, Neil H. Firtle
Monografia
Publication
Homewood : Irwin, cop. 1993
Description
XVIII, 556 p. :
il. gráficos ;
26 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Monografia
Publication
Fort Worth : Dryden Press, cop. 1999
Description
XXVIII, 1017 p. :
il. ;
26 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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Research traditions in marketing / ed. Gilles Laurent, Gary L. Lilien, Bernard Pras
Monografia
Publication
Boston : Kluwer Academic, cop. 1994
Description
XXII, 442 p. :
il. ;
24 cm
LocationBiblioteca da UMinho no Campus de Azurém
Availability
Available (1).
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Services marketing / Christopher H. Lovelock
Monografia
Publication
London : Prentice-Hall International, cop. 1991
Description
XV, 526 p. :
il. ;
24 cm
LocationBiblioteca Geral da Universidade do Minho
Availability
Available (1).
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